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Revving up lead generation for Volkswagen and driving sales

About

Volkswagen wanted to develop a solution to allow them to leverage digital media to drive real-world inquiries, dealership visits, and vehicle sales. PHD, Volkswagen’s agency of record, turned to award winning Vone to leverage our deep experience in omni-channel commerce.

Optily+ enabled the client to

Implement forms

Retrieved Facebook forms in real-time with Data Connect service

Gain 6,038 leads

Collected contact information for a large number of in-market customers

Boost ROAS 86x

Increased their return on ad spend by a huge margin

Sell 138 cars

High-quality leads resulted in a significant number of conversions

Driving real-world inquiries

Vone developed a solution to allow VW to leverage digital media to drive real-world inquiries, dealership visits, and vehicle sales.

Year-on-year improvements

By using automation, instantly optimized ads to improve performance significantly

Cross-channel strategy

Effectively synced data from multiple sources to create a streamlined strategy to promote growth

With Vone, Volkswagen was able to implement Facebook forms and gain actionable leads for immediate follow-up from local agents.