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Helping Master Card cash in on app installs


Mastercard is a leader in global payments and a technology company that connects billions of consumers, thousands of financial institutions, and millions of merchants, as well as governments and businesses around the world. Master card engaged us to optimize there Facebook advertisement

Optily+ enabled the client to

Optimize ads

Automated bidding, budget reallocation, and pausing of underperforming ads

Lower CPA 64%

Brought down the cost per install by over half

Increase daily installs 89%

Continuous ad optimization resulted in a huge spike in downloads

Boost installs 2.8x

Increased the number of installations for the same budget

Automation for Top Results

Implemented the Goal Pipeline feature in order to prioritize the end goal event: app installs.


Applied recommended bid adjustments continuously for ads with a higher likelihood to drive app installs

Autobudget reallocation

Ensured that the ads with best performance had the maximum budget available to them at all times

Using the Vone bid and budget automation, MasterCard was able to boost the number of app downloads significantly with the same ad spend.