$30 Billon Dollar US Bank
Financial Services
Implementing Multichannel DXP, Headless Content distribution, improving customer experience and achieving an 40% ROI
About
Client Profile
Our client is an American multinational financial services company and one of the largest banks in the world, with corporate headquarters on the West Coast and operational headquarters including managerial offices throughout the United States and employs roughly 273,000 team members and serves over 70 million customers across 8,500 locations and 13,000 ATMs.
Transforming CX
We supported the bank in driving a digital transformation journey to deliver a unified customer experience (CX), at the accelerated speed that their customers expected. As part of this journey, we built the Banking-as-a-Service (BaaS) platform that provides key services — such as account servicing, payments, and foreign exchange — through exposing APIs to partners and developers in the mobile application.
Multi-Channel Enablement
This platform was foundational to the Bank, our transformation program aimed at unifying customers’ experience around any interactions with the bank — whether it was over phone, web, or mobile. Through API-led connectivity, services from all partners and applications were seamlessly integrated into the experience and consistently rendered on any channel.
