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Inform Markets – Enterprise search, UX/UI, global ecommerce

About

Inform Markets, enabling global businesses and core markets to make critical and informed business decisions through their Intelligence Consultancy and Research Reports platform

 

Designed, implemented a brand-new solution to enrich the user journey of its e-commerce and marketing websites designed to meet the evolving needs of its customers and digital business.

Client Profile

Inform Markets is a leading global Intelligence Consultancy and Research Reports platform based in London, United Kingdom. They help businesses and professionals learn more about the latest developments in their area, know more about their customers, peers and competition that enable global businesses and core markets to make critical and informed business decisions. IM operates across all key business segments and works with companies who have minimum revenues of $1B Dollars.

UX/UI Design

We conducted a number of design concept workshops with the Inform Markets Marketing teams. We also analysed customer data and trends, to create a brand playbook, user personas, customer journey, site architecture and new content model.  This deep exercise set the foundations for the wireframes and concepts which translated into clickable prototypes which was later converted to HTML wireframes. We took care of the entire design and branding journey with and delivered an engaging and user friendly, high converting design.

Enterprise Search Solution

inform-market-4

Search Implementation

We implemented Elastic Site Search which provides the tools Inform Markets needed to build powerful website search for their users. The maintenance-free crawler kept content current, while intuitive customization features and robust analytics provided full control over search relevance. All that, at scale, powered by Elasticsearch

End to End, Self Service and eCommerce Engine

Magento Commerce and Adobe helped Inform Markets brand focus on their website experience, with a streamlined customer journey. The VONE team implemented one click commerce checkout which worked seamlessly with the backend ERP platform and security integrations. They also enjoyed minimized cart abandonment on mobile and desktop alike. Since the implementation Inform Markets has seen revenues increase by 30% percent.