Helping Master Card cash in on app installs
About
Mastercard is a leader in global payments and a technology company that connects billions of consumers, thousands of financial institutions, and millions of merchants, as well as governments and businesses around the world. Master card engaged us to optimize there Facebook advertisement
Optily+ enabled the client to
Optimize ads
Automated bidding, budget reallocation, and pausing of underperforming ads
Lower CPA 64%
Brought down the cost per install by over half
Increase daily installs 89%
Continuous ad optimization resulted in a huge spike in downloads
Boost installs 2.8x
Increased the number of installations for the same budget
Automation for Top Results
Implemented the Goal Pipeline feature in order to prioritize the end goal event: app installs.
Autobidding
Applied recommended bid adjustments continuously for ads with a higher likelihood to drive app installs
Autobudget reallocation
Ensured that the ads with best performance had the maximum budget available to them at all times
