B2C Global eCommerce, borderless expansion to new markets generating $4 Million in revenues in a single month post go-live.
B2C Retail Ecommerce
Implementing a scalable eCommerce platform, with 3rd party integrations, setting up global governance and complex model.
About
Client Profile
Our client is a multinational computer networking company based in North America with offices in 25 countries. They produce networking hardware for consumers, businesses, and service providers. The company operates in three business segments: retail, commercial, and as a service provider. They employ roughly 1,000 and have revenues of $1.5B Dollars.
Legacy is dead
Since 2012, our clients internal team had managed e-commerce development in-house on a bespoke eCommerce. However, the business was changing fast: 50 percent of their traffic was coming from users on mobile devices. The Hi-Tech brand was also expanding fast into Asia, and their high-end shoppers were demanding an omnichannel experience — and customizable products.
A True Digital Transformation
With digital now one of their largest sales channels, optimizing the Hi-Tech Brand online experience would have a direct impact on the company’s success. The goal for their implementation was to future-proof the site, deliver a more sophisticated mobile experience, add global capabilities, and include omnichannel shopping and fulfilment, while simplifying their e-commerce operations — the customer way. The clean code and streamlined performance of Salesforce Commerce Cloud Platform was just what they needed.
On-The-Go Commerce Engine
SFCC helped the Hi-tech brand focus on improving their mobile experience, with clearer listing pages, accessible links, and streamlined menus. The VONE team implemented the default Commerce checkout to ensure existing third-party extensions worked seamlessly, and they used PayPal Express Checkout to increase conversions. They also enjoyed minimized cart abandonment on mobile and desktop alike. Since the implementation the Hi-Tech brand has seen revenue increase by 15.5 percent. Their focus on the mobile customer experience paid off with an increase of 8.6 percent in mobile users, and an increase of five percent in mobile conversions.
